Vision
“To become a center for the development of innovative, research-based, and globally oriented public relations knowledge and practice, contributing to the establishment of ethical and sustainable strategic communication by 2029.”
Mission
- Develop learning in the field of Public Relations, which is innovative, creative, and adaptive to changing global trends.
- Develop research and community service that focuses on issues of public relations development that impact stakeholders.
- Establish strategic cooperative relationships with the community, government, business and industry, media, educational institutions, and other universities both domestically and abroad on an ongoing basis by applying the principles of equality, partnership, and mutual trust.
Objectives
- Producing competent and professional graduates in the field of public relations
- Developing analytical skills to identify and resolve communication issues
- Instilling ethics, social responsibility, and cultural awareness in public relations practice
- Fostering innovation and adaptation to developments in digital communication technology
- Facilitating lifelong learning and career development for graduates
- Establishing collaborations with industry, government, and the public relations community