“Based on the Decree of the Dean of Fikom Unpad Number 1692/2023 concerning Determining the Equality of the Semester Credit System (SKS) of the Faculty of Communication Sciences, Padjadjaran University with the European Credit Transfer System (ECTS), 1 SKS is equivalent to 1.8 ECTS. The Public Relations Study Program has 144 credits which is equivalent to 259.2 ETC.”
MBKM (Merdeka Belajar Kampus Merdeka)
The current form of learning is under the name “Merdeka Belajar Kampus Merdeka” (MBKM – a learning method that allows 5th semester students to choose relevant subjects they like, from other faculties and other universities or part time working in an institution to broaden their learning experience ) so that before entering the world of work students are prepared to face the challenges of social change, culture, the world of work and rapid technological advances.
Therefore, students must be prepared by having competence according to the needs of the times. For this reason, synergy is needed between the world of education and the world of work. The Independent Learning Policy (MBKM) was launched by the Ministry of Education and Culture, Research and Technology. One of the programs is to give freedom to students to take credits outside the study program. This opportunity can be used by students to study outside the study program, which gives students the freedom to carry out activities outside the classroom, and encourages students to become independent and independent generations. Campuses that provide freedom for students to do activities outside the classroom will help students find out more about the application of their knowledge in the field of work. This will help students become better prepared to face the challenges of the world of work. The condition of the Covid-19 pandemic prompted universities to transform the teaching and learning system. This transformation is also in line with the program’s efforts to achieve student social competence.
There are four pillars of education that are the target of higher education transformation through MBKM. The four pillars are learning to know, learning to do, learning to live, and learning to be a professional resource according to the intended field. One of the transformations carried out is curriculum renewal. The study program curriculum must always be updated. This is to ensure that learning on campus remains in line with the needs of the world of work.
There are eight activities in MBKM, namely: On Job Training/Internship; Student exchange; Research; Village Project; Teaching in schools; Entrepreneurship; Independent Studies and Projects; Humanity Project. Of the eight existing MBKM activities, study programs can choose and determine the form of teaching that is in accordance with the characteristics of the study program. For example, in the Public Relations study program, the following forms of MBKM activities are allowed for students: Internships, Student Exchanges, Research, and Entrepreneurship.
MBKM activities in Public Relations Study Program
| No | Activities | Description | Notes |
| 1 | On job Training/Internship | Internship in a company, non-profit foundation, multilateral organization, government institution, or startup | Must be supervised by at least one appointed lecturer |
| 2 | Student Exchange | Taking classes or semesters at foreign and domestic universities based on cooperation agreements that have been made by the government both domestically and overseas. | Grades and credits will be converted by universities involved |
| 3 | Research | Doing part of research as a researcher with particular institution both domestically and overseas | Can be done through research institution such as LIPI or BRIN |
| 4 | Independent Study | Provide opportunities for students to master specific and practical competencies sought by the business and the industries | Must be supervised by at least one appointed lecturer |
Assessments
Important assessment activities are carried out to find out information about student development, achievement of learning outcomes, and as material for consideration for lecturers/teaching teams to improve learning processes and outcomes. Assessment activities are integrated into the teaching and learning process, and the scope of the assessment is on aspects of attitude, mastery of knowledge, general skills, and specific skills, by choosing one or a combination of various assessment techniques and instruments, for example:
- The teaching lecturer or teaching team determines the assessment technique (observation, participation, performance, written test, oral test, and questionnaire) and determines the load score.
- Companion lecturers or supporting lecturer teams prepare assessment instruments for the process in the form of rubrics and assessment results in portfolios or design work and determine the load score.
- The teaching lecturer or teaching team determines the final outcome of the assessment by integrating the values of various assessment techniques and instruments.
Learning outcomes are assessed through the following examples:
Curriculum Structure
The following is the complete structure of the curriculum and the distribution of courses throughout the semester based on the results of the curriculum repositioning workshop with users and alumni as well as the results of the workshop on January 31, 2022.
Gantt Chart Curriculum for the Public Relations Study Programme
The comparison of the 2017 Curriculum, 2020 MBKM Curriculum and 2022 MBKM Curriculum can be accessed here.
COURSE DESCRIPTION of PUBLIC RELATIONS STUDY PROGRAMME
GC: General Course
FBC: Faculty Based Course
SPBC: Study Programme Based Course
SPBRC: Study Programme Based Research Course
| NAME OF COURSE AND DESCRIPTION | TYPE |
| UNX01-001 Agama/Religion 2 (2-0) | GC |
| To lead students in professional development and religious personalities of faithful and pious, knowledgeable, and noble characteristics; and establish religious teachings as the basis of reasoning and behaving in professional development. | |
| UNX01-002 Pendidikan Pancasila/Pancasila Education 2 (2-0) | GC |
| Delivering students to gain knowledge and learning experiences in increasing understanding and awareness of a sense of nationality and love for the homeland through insight into Pancasila so that they become citizens who are competitive, as well as highly disciplined and actively participate in building a peaceful life based on the Pancasila value system. After this lecture, students are expected to be able to realise themselves to be good citizens who can support their nation and country. Furthermore, students are expected to be citizens who are intelligent, civilised, and responsible for the survival of the Indonesian state in practising their scientific, technological, and artistic abilities. | |
| UNX01-003 Pendidikan Kewarganegaraan/Civic Education 2 (2-0) | GC |
| To lead students in developing their personalities as citizens who play an active role in upholding democracy towards civil society. Moreover, the course aims to help students as citizens achieve the fundamental values of the struggle of Indonesia as a nation and raise awareness of life as a nation and the state. All of which should be embedded in their knowledge application for a responsible action towards humanity. A competence to master the ability to think dynamically and rationally while having broad views as intellectuals who have; insight into the citizenship, patriotic behaviour to defend the country; A comprehensive, integrative mindset, and attitude in all aspects of national life. | |
| UNX01-004 Bahasa Indonesia/Indonesian Language 2 (2-0) | GC |
| Students learn Indonesian spelling system usage and grammar, ways of making terms and definitions; choice of words/word forms in sentences; expression of ideas in effective sentences; common mistakes in a sentence. | |
| UNX01-005 Bahasa Inggris/English Language 0 (0) | GC |
| Students learn about reading and comprehension, translating the emphasis on English text into Indonesian; grammar; direct and indirect speech; relative and interrogative pronouns; gerund | |
| UNX01-006 Olah Kreatifitas dan Kewirausahaan/Creativity and Entrepreneurship 3 (0-3) | GC |
| Carry out actual actions in the field and carry out the plan execution process and test solutions. | |
| K10D1001 Pengantar Ilmu Komunikasi/Introduction to Communication Science 3 (3-0) | FBC |
| Students will receive the concept of communication, communication processes, receiving and delivering messages from interpersonal communication to mass communication. | |
| K10D1002 Pengenalan Konsep Humas/Introduction to Public Relations Concepts 3 (3-0) | SPBC |
| The Introduction to Public Relations Concept course provides understanding, explanation and basic understanding of the conception and definition of the development of Public Relations; History, Figures, and Public Relations Events in the World and Indonesia; Competence, Function and Role of Public Relations; Public Relations Work Process; Stakeholder concept (public) Public Relations; Public Relations Communication Approach Model; Differences in Public Relations with other Communication Methods (Advertising, Campaigns, Socialisation, Marketing, Propaganda); Activities, Position, and Structure of Public Relations in an organisation; Media/Tools in Public Relations activities; Development of the Public Relations Professional Association; Implementation of the Public Relations Profession (Government Public Relations, Corporate Public Relations, Media Industry Public Relations, Consultant Public Relations); Phenomenon of Public Relations Practices in Technology, Marketing, Culture, Crisis, Politics, etc.; and Professional Public Relations Ethics. | |
| K10D1003 Perilaku Komunikasi Individu Dalam Organisasi/Individual Communication Behaviour in Organisation 3 (3-0) | SPBC |
| This course teaches psychological theories and concepts in industry/organisation, which are the basis for the interaction and behaviour of members in organisations. The material covers fundamental theories of human needs, leadership, group dynamics, stress management, conflict management, and human relations. After taking this course, students are expected to be able to analyse phenomena and individual behaviour in organisational life as a basis for determining human resource management policies and internal public relations activities. | |
| K10D2001 Filsafat komunikasi/Communication Philosophy 3 (3-0) | FBC |
| This course aims to provide knowledge about the importance of the communication philosophy of thought processes as the basis of unified communication, ideas, and facts in the communication process, the contribution of communication in socialisation, ethics, and philosophy of communication in developing countries. | |
| K10D2002 Humas Digital/ Digital Public Relations 3 (2-1) | SPBC |
| This course will assist students in using digital platforms for all public relations activities. The material includes the history of the development of information technology, the industrial revolution 4.0, Big Data and its applications, Social Media, and Digital literacy. At the end of the course, students are assigned to implement PR activities by helping MSMEs conduct digital platforms campaigns. | |
| K10D2003 Humas Multi Budaya/Multicultural Public Relations 3 (2-1) | SPBC |
| This course offers knowledge in multicultural Public Relations within the scope of communication in corporate culture; Multicultural perception; Cultural parameters; Culture shock within the company; acculturation; High context culture and low context culture in multicultural business; PR and Multicultural Business; Comparison of eastern and western cultures and the application of ethnic cultures with work ethic in a company. At the end of the course, students carry out the techniques and measurements of distances and attitudes between cultures, various communication skills with people of different cultures, communication with people of different cultures in a business environment, and analyse verbal and non-verbal languages of cross-cultural communication. In addition, students will hold cultural festivals. | |
| K10D2004 Komunikasi Massa/Mass Communication 3 (3-0) | FBC |
| This course aims to provide students with an understanding of the definitions, characteristics, components, models of mass communication; two-stage communication process; mass media law and ethics; mass communication effect; barriers to mass communication; mass communication in government systems and theories of mass communication. | |
| K10D2005 Kreatifitas Humas/Creativity in Public Relations 3 (2-1) | SPBC |
| This course establishes students’ understanding of creative and strategic thinking as the basis for a public relations line of thought. | |
| K10D2006 Media Visual Humas/Public Relations Visual Media 3 (1-2) | SPBC |
| Public relations activities cannot be separated from visual communication products. This course introduces theoretical concepts of visual communication such as colour psychology, typography, and semiotics. It provides an introduction to practical photography so that students can apply it practically in creating some visual communication products that are used to support various public relations activities. | |
| K10D2007 Penulisan Humas/Public Relations Writing 3 (1-2) | SPBC |
| The course aims to provide students with knowledge and skills in writing public relations information in written form to build a positive image for various publics. Starting from the definition of public relations writing, the planning process, writing, evaluation of public relations writing, legal aspects of public relations writing; press release and background; brochures & press kits; writing for newsletters; magazines & trade publications; annual reports; writing for radio television and audio-visual; print advertising; speeches and presentations; news and features; reader’s letter writing; writing articles and features for corporate media; writing editorials and editorial letters in company media; business letters & reports. The practice: students develop news release leads that have news value—the practice of making news releases of information obtained from the field. The practice also adds writing features and articles for public relations and mass media; designing and making advertorials, speeches, photo captions for public relations media, and complementary news releases. | |
| K10D1004 Hubungan Media/Media Relations 3 (2-1) | SPBC |
| This course discusses the meaning and purpose of relations with the press and how to form relations with the press, including press conferences, press briefings, and press releases. Practice: planning, practising, and evaluating relations activities with the media/press. | |
| K10D1005 Manajemen Humas/Public Relations Management 3 (2-1) | SPBC |
| After attending this course, students are expected to understand public relations practitioners’ career path, competencies, ethos, and productivity. Practice: Developing a public relations career development plan. | |
| K10D1006 Media Public Relations/ Public Relations Media 3 (2-1) | SPBC |
| This course provides students with knowledge of suitable media usage for public relations-related work and the understanding of appropriate media public relations for public relations programs activation. In addition, the use of the PESO concept of media is expected to help students for future exercise at work. Practice: Students practice by implementing the PESO concept of media through developing media outlets for MSME. | |
| K10D1007 Pengelolaan Kegiatan Humas/ PR Event Management 3 (1-2) | SPBC |
| The public relations event management course focuses on managing the special event as one of the public relations activities, with knowledge and understanding of planning, organising, implementing, and evaluating public relations events. Practice: Making special events such as seminars, exhibitions, workshops, open houses, and other relevant public relations events. | |
| K10D1008 Pengelolaan Merek/Branding 3 (2-1) | SPBC |
| This course focuses on branding evolution from a communication and public relations perspective, including brand definition, brand development process, type of brand, and brand dimension. Another focus is on relevant theories on brand, brand amplification, brand crisis management, and brand evaluation. | |
| K10D1009 Publisitas/Publicity 3 (1-2) | SPBC |
| This course aims to provide knowledge and skills to students in understanding, function, foundation, and working space for publicity; PR release definition and function; PR release type and creation; publicity and legal aspects; types of social events and social events planning techniques; publicity photos as supporting PR programs activities; newsletter as PR media; Publicity campaign; talk shows, their uses and how to prepare them; Press conference; planning and preparing convention activities; leaflets as PR media; create tools to support publicity activities (miscellaneous publicity tools). Practice: Students produce publicity tools, such as brochures, banners, news releases, and company profiles. | |
| K10D1010 Teori Komunikasi/Communication Theory 3 (3-0) | FBC |
| This course aims to provide an understanding of communication theory and knowledge; theory in the research process, systems theory; theory of sign and language; discourse theory; message generation theory; message receiving and processing theory; the theory of symbolic interaction; theory of social and cultural reality, theory of experience and interpretation; critical theory; communication in relationships; theory in group communication; organisational communication theory and mass communication theory as well as new trends in communication theory. | |
| K10D2008 KKN Integratif/Integrative Community Service Program 4 (0-4) | GC |
| This course explains the meaning, goals, and objectives of actual integrative social work, which also provides how-to: perceive and explore policies of central and regional government; receive knowledge and practical skills of several aspects that support regional development, both physical and non-physical; strengthening methods of observation, identification, problem-solving, and work programs; understand and discuss on work areas and create reporting system | |
| K10D1011 Hubungan Industrial/Industrial Relations 3 (2-1) | SPBC |
| This course offers knowledge on fundamental concepts of industrial relations and the relevance with Public Relations; The scope of industrial relations; History of industrial development in developed and developing countries; Process of industrial relations; Theories in the context of industrial relations; Regulations/Law on industrial relations; Topics of field studies; Dynamics of the organisation of employers, workers or labourers; Mechanisms for wages, safety, and social security. | |
| K10D2010 Marketing Humas/Marketing Public Relations 3 (2-1) | SPBC |
| This course provides an understanding of marketing; the history of the development of public relations marketing; an understanding of public relations marketing; the contribution of public relations marketing to the development of the company; the mission of public relations marketing activities; public relations marketing strategy; Marketing Public Relations planning; Marketing Public Relations and product life’s cycle; Marketing Public Relations special events; Marketing Public Relations targets; the future of the Marketing Public Relations. | |
| K10D2011 Metode Riset Ilmiah/Scientific Research Method 3 (2-1) | SPBRC |
| This course aims to provide scientific research knowledge and improve students’ skills in making scientific research, both quantitative and qualitative methods. This course contains the concept of determining problem statements, reviewing the literature, using methods, compiling results, discussions, conclusions, and suggestions, all in all, developing scientific research proposals. Practice: looking for problems related to public relations; creating proposal research drafts by making introductory chapters, literature review chapters, subject chapters, research objects, methodologies, and research instruments. | |
| K10D1016 Statistika Sosial/Social Statistic 3 (2-1) | SPBRC |
| This course serves as a complement to the research methods course, in which this course discusses the basics of Social Statistics with examples and cases relevant to the Public Relations Study Programme. | |
| K10D2013 Opini Publik/Public Opinion S 3 (2-1) | SPBC |
| This course aims to provide the nature of public opinion strategies and understanding; insight of public opinion; the process of forming a public opinion; the benefits, objectives, nature, and types of public opinion; the principles of public opinion; the public opinion policy process and the measurement and competence of public opinion. | |
| K10D2014 Humas dalam Manajemen Krisis/Public Relations Crisis Management 3 (2-1) | SPBC |
| This course discusses crisis management strategies in corporations, agencies, and organisations. The discussion covers PR’s roles, functions, and duties in corporations, agencies, and organisations. The other concepts in this course include understanding issue management, steps, circle/issue stages, crisis stages, and decision-making in preparing crisis management strategy planning. The discussion process in this course is topic analysis and discussion of materials obtained from references in crisis, issues and reputation management and strategic planning for public relations, and field practice. | |
| K10D2009 Manajemen Reputasi/Reputation Management 3 (2-1) | SPBC |
| This course provides a basic understanding of the concept of reputation, the ability to analyse processes and elements of reputation formation, reputation building factors, reputation theory framework, the reputation of an organisation/company, develop strategies to build & manage the reputation of an organisation/company, evaluate and critique case studies of reputation implementation and handling of reputation crisis in an organisation/company. | |
| K10D2015 Humas dan Perubahan Sosial/Public Relations and Social Change 3 (2-1) | SPBC |
| This course teaches about the development of public relations, which is reviewed sociologically, covering three major materials consisting of various sociological concepts and perspectives, theories, and research on mass communication and mass media in terms of socio-political and economic aspects of society. | |
| K10D1013 Komunikasi Bisnis/Business Communication 3 (2-1) | SPBC |
| After attending the course, students are expected to understand the meaning and aspects of business communication, the stages of writing business messages, business communication media, managing business messages, and forms of business communication. | |
| K10D1014 Komunikasi dan Budaya Perusahaan/Corporate Communication and Culture 3 (2-1) | SPBC |
| Communication and Corporate Culture is a course that discusses aspects of communication, formal and informal communication structures and systems, communication channels and flows, interpersonal and group communication strategies, and discusses the concepts and dynamics of organisational culture. | |
| K10D Komunikasi Politik/Political Communication 3 (2-1) | SPBC |
| The Political Communication course discusses processes and activities, forming processes, and political behaviour integrated into a political system using meaningful symbols. The political communication course discusses the meaning and scope of political communication, the development of political communication thinking, political language, media and political channels, various forms of political communication activities, communication effects which include: political socialisation, political participation, public opinion, international political communication. | |
| K10D2012 Riset Humas/Applied Public Relations Research 3 (2-1) | SPBRC |
| This course discusses the practical research of Public Relations, which includes; public research and quantitative media text analysis (reader letter analysis, news release analysis, company advertisement content analysis), qualitative media text analysis (news discourse analysis, image, and reputation, company news framing analysis, semiotic analysis) | |
| K10D1012 Hubungan Investor/Investor Relations 3 (2-1) | SPBC |
| The investor relations and finance course discusses the description, the concept of investor relations, the role and function of investor relations, and understanding the concept of public companies and financial reports. | |
| K10D2016 Manajemen Produksi Media Cetak Humas/Public Relations Print Media Production Management 3 (1-2) | SPBC |
| This course aims to provide students with knowledge and skills ranging from theory and philosophy of public relations that require public relations publications such as house journals (bulletins, company magazines, newspapers, corporate tabloids, wall newspapers, newsletters, electronic papers); Copyright; the practice of making public relations publications. Practice: Students carry out a fact-finding activity before developing proposals for public relations publications, creating logos and house journal names; gathering news on the field; house journal scriptwriting; editing process; printing process and workshops on house journal products. | |
| K10D2017 Manajemen Produksi Media Elektronik Humas/ Public Relations Electronic Media Production Management 3 (1-2) | SPBC |
| This course introduces Electronic Media commonly optimised for PR activities and teaches students knowledge and skills regarding the production of electronic PR media. The electronic media in this course is radio, television, and online media. Practice: Designing and producing content for electronic media and online PR media at the Integrated Public Relations Laboratory. | |
| K10D2018 Periklanan/Advertising 3 (1-2) | SPBC |
| This course discusses advertising as a method of communication, the position of advertising in the business world; the meaning and importance of advertising; selection of advertising media; compose creative messages in advertisements; advertising organisation; code of ethics and advertising procedures in Indonesia as well as creating scenarios, storyboards and producing a commercial advertising product for television or youtube as well as presentation of the results of advertising production. Practice: developing a prototype of commercial product advertisement for television media or youtube by observing the applicable rules and code of ethics and advertising procedures in Indonesia. | |
| K10D2019 Corporate Social Responsibility 3 (2-1) | SPBC |
| After taking this course, students are expected to be able to understand the concept and practice of community development relations, approach strategies in community development, selection of activities for community development, relationships with communities around the company, and empowering communities around the company in socio-economic and cultural aspects, a form of responsibility by corporate socially. Practice: Research and audience analysis. | |
| K10D1021 Job Training 2 (0-2) | GC |
| This course provides the opportunity for the students to apply theories into practice in a working environment of the public relations field. In addition, they can practice their communication skills and team interaction in an actual working situation. It is also expected that students would be able to compile and submit reports on their job training work results and present the report in an examination session. | |
| K10D2016 Audit Humas/Public Relations Audit 3 (2-1) | SPBC |
| This course explains the Public Relations Audit starting from the basic concepts of communication audit/public relations audit, stages of public relations audit, auditing techniques and measurement tools, public relations audit models, and approaches. Students are also expected to be able to construct public relations audit standards according to the organisation, carry out public relations audit practices in various business, government, and social organisations, and present audit results and recommendations for improvement of the company’s communication system. | |
| K10D1018 Etika Profesi Humas/Public Relations Professional Ethics 3 (2-1) | SPBC |
| This course aims to explain ethics and professionalism, public relations professional code of ethics, ethical advertising dimensions, business ethics principles; free-market ethics; monopoly and government policy of professionalism in public relations; communication ethics in organisations. | |
| K10D2020 Seminar/Seminar 2 (0-2) | SPBRC |
| This course covers the research proposal draft development to prepare students for their final thesis. This course mainly focuses on comprehensive group discussion on the research problem, methodology, sample, and respondents/informants. At the end of the course, it is hoped that students will be able to carry on the proposal into their final thesis. | |
| K10D1020 Humas Pemerintahan/Government Public Relations 3 (3-0) | SPBC |
| After taking this course, students are expected to be able to understand the duties, principles, and functions of government public relations; the scope of government public relations information; cyber city information; government policy campaigns; public information services; international government public relations activities; socialisation of development by the government; efforts to raise awareness of community participation on the existing government; social marketing. | |
| K10D1021 Kapita Selekta/Capita Selecta 3 (2-1) | SPBRC |
| The course discusses selected topics about contemporary communication phenomena, be it about form, context, setting, or even new concepts in communication. This course also emphasises how current phenomena are relevant to public relations so that students can develop their critical thinking in developing their thoughts about the world of communication in general and the world of public relations in particular. | |
| K10D1022 Lobi dan Negosiasi/Lobby and Negotiation 3 (2-1) | SPBC |
| This course discusses the definition and concept of lobbying, lobby preparation; speaking techniques and lobbying styles; lobbying strategy and manipulation; lobby conflicts; philosophical and psychological aspects of lobbying with exercises and case studies. | |
| K10D2022 Strategi dan Taktik PR/Public Relations Strategy and Tactic 3 (2-1) | SPBC |
| This course aims to explain the public relations planning strategy, which consists of 9 stages divided into four phases: Formative Research, Strategy, Tactic, and Evaluation phases. Public Relations planning strategies ideally become perspectives and patterns for students in compiling, developing, and carrying out Public Relations activities. The Public Relations strategy and tactics course develop competencies for students in the field of Public Relations, including students being able to analyse and interpret problems that develop within the organisation and outside the organisation that affect the reputation of the organisation, products/brands, and actors/figures, students can design /plan, implement and evaluate public relations activities. In addition, students in this course would be able to practice working as a team in managing Public Relations activities. | |
| UNX10810 Skripsi/Tugas Akhir/Undergraduate Thesis/ Final Assignment 6 (0-6) | SPBRC |
| The undergraduate thesis is the last academic stage for undergraduate students. Students will report their research and thesis writing activities to their thesis supervisor, which will guide them on how the thesis should be written and what kind of data or content should be written in it. At the end of the course, students will go through the final thesis examination, which includes three examiners added to two existing supervisors to examine the undergraduate thesis. |