Jatinangor, May 15, 2023 – Public Relations Study Programme Fikom Unpad invited Rizqianda Saputra, as Chief Marketing Officer at Reactive Twist as a speaker at a public digital public relations lecture. This public lecture was held in the Moestopo Room of Fikom Unpad which was attended by Public Relations study program students from class 2021 and 2022. This digital public relations public lecture was held to assist students in creating professional social media campaigns.
Rizqianda chose the topic “How to Start a Social Media Campaign” in this public lecture. He shares a lot of his knowledge and experience regarding digital public relations, as well as provides guidance on how to start a successful social media campaign. In creating a professional social media campaign, Rizqianda Saputra stated that what is needed is a structured thinking discipline as the initial process of creating a social media campaign. Next, he explained the basics of training that must be mastered if you want to create a professional social media campaign.
With Rizqianda Saputra’s expertise and experience in the field of digital public relations, he provides practical and valuable guidance for public lecture participants to start social media campaigns. Also in this public lecture, students have explored the basic concepts of creating a social media campaign and steps to optimize the campaign strategy shared by Rizqianda Saputra, he also invited students to ask questions about the material that was distributed during the public lecture which made students are more active and enthusiastic in understanding the material of this public lecture.
In closing, Rizqianda Saputra provided tips and tricks so that students could start with the basic steps in creating a good campaign, to be able to adjust campaign strategies at the right time and maximize campaign results. Thus, the public lecture on digital public relations this time will be a useful lesson, especially for students of the Public Relations Study Program, Fikom Unpad.
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Nasywa Amany
