Jakarta, 21 February 2023 – Three students of the Public Relations Study Program, Faculty of Communication Sciences, University of Padjadjaran won 2nd place at the Advertising Week Festival 2023 Creative Advertising Category Digital Campaign held by the UI Vocational Education Program at the University of Indonesia. The three PR students joined a team consisting of Nazhifah Zalfa Aqillah, Nadira Armatia Alifah, and Janebethia Alice Riamelia.
Advertising Week Festival 2023 Creative Advertising UI is a competition and workshop that focuses on communication and marketing, advertising, as well as the largest creative industry in Indonesia. This competition is intended for students and SMA/SMK equivalent students with the aim of honing and developing creativity in the field of advertising as well as providing more insight and experience regarding the field of creative advertising.
AWF 2023 has various competitions tested, including Digital Campaign, Product Photography, and Packaging Design. The competition was attended by 1600 participants from various public and private universities to high school and vocational high school students from all over Indonesia. This time the Unpad Public Relations Student Team won 2nd place in the Digital Campaign competition by creating a campaign related to a fictitious brand of sunscreen.
According to Janebethia, a member of the student team, the main reason for participating in the AWF 2023 competition is to seek new experiences that can help her in facing the challenges that will exist in the future. Meanwhile, for his personal reasons in participating in this competition, namely as a means of proving himself because he feels he has a separate interest in proving his competence in various matters, especially in the academic field.
The journey of the Unpad Public Relations Student Team in going through obstacles in this competition was not an easy thing. Their biggest hurdle during this competition was determining the discussion schedule which often clashed so that they had difficulty finding the right time to discuss it. However, thanks to high determination and sufficient provision from thorough research on the competition brief and a few additional things around it, they can have their own image and picture in responding to unexpected questions.
The AWF 2023 competition is not only meaningful as a place to prove themselves for participants, but also as a new learning place that can help participants to get to know and learn more deeply about the fields of communication and marketing, advertising, and the creative industry so that they can be used as useful provisions. in the future.
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Author: Zenaia Khalila Athallah
