Initiating Inclusive Health Communication: An Academic Study of Indonesian People’s Behavior and Beliefs

A study bearing the title “Public Perception of Health Information, Treatment Beliefs, and Disease in Indonesia: Effective Health Promotion Strategies” was published on June 9, 2025, in the international journal Social Sciences & Humanities Open (Elsevier). The study was conducted by a team of researchers from the Faculty of Communication Sciences at Padjadjaran University—Yanti Setianti, Susanne Dida, Trie Damayanti, and Centurion Chandratama Priyatna—by exploring Indonesian people’s perceptions of health information, beliefs about treatment, and attitudes toward disease.

The study’s methodology comprised in-depth interviews, participatory observation, and document analysis, with a total of 110 informants from 10 regions in Indonesia participating. The findings indicate that Indonesian society still relies on a combination of information from doctors, family, and social media, while practicing modern and traditional medicine simultaneously. These findings underscore the necessity for health promotion strategies that are tailored to the local context. Such strategies should prioritize participatory, cross-sectoral communication approaches and leverage cultural strengths and digital media to build stronger public trust in national health programs.

The complete article can be accessed at the following link:

https://doi.org/10.1016/j.ssaho.2025.101639.

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