Janebethia, Nadira Armatia, and Nazhifah Zalfa represented the Public Relations Study Program of Fikom Unpad and managed to place third in the 2023 University of Indonesia Communication Week PR Vaganza competition. This year, the communication science-based competition which is held annually with the theme Image-Mediated Spectacle: Create a Bedaya Message and it will be held on 11-13 May 2023.
Still the same as in previous years, there are several competitions which include PR Vaganza, Journalight, Media Matters, and Advertising War and every year Public Relations of Fikom Unpad is never absent from the Pekom UI event and wins many awards from communication competitions held by universities in the Depok.
This year was the first time Tap In Team participated in Pekom UI and it took three to four weeks for the three of them to prepare before competing in the PR Vaganza contest which is a Public Relations campaign proposal competition in an effort to manage issues that have a negative impact on the company’s reputation. All three must go through the preliminary stage to the final stage to produce output in the form of a Public Relations campaign proposal and press conference simulation. Tap In Team admits that Vaganza’s PR output in the form of a press conference simulation is what differentiates the competition from other similar competitions they have participated in. This was also a challenge as well as a memorable moment for Tap In Team because this was the first press conference simulation experience after they had only pitched in several similar competitions they had participated in.
Tap In Team is determined to always learn from experience and is not arrogant to keep seeking knowledge. “If we don’t try, we won’t know. Keep up the enthusiasm and never get complacent,” said Janebethia to friends of Public Relations of Fikom Unpad who were just about to try to compete. Hopefully Tap In Team’s achievements will be a motivation and trigger for enthusiasm for friends, especially students of Public Relations of Fikom Unpad.
Author: Arini Nurul Fajrin
