The development of new tourist destinations can be leveraged by the existence of information that is spread virally through the mass media of television and social media. One of the tourist destinations that uses a television news promotion strategy is the Batu Lembang Mountain Geoculture Track tour which has community, cultural and environmental insights. The purpose of this study is to find out and explain the pros and cons of reporting on the promotion of new geoculture track tourist destinations on national private television that occurs in the community. This research method uses a descriptive qualitative method, in which the researcher describes the facts that occurred and then conducts an assessment and discussion based on elements of the Agenda Setting theory as a guideline for analyzing the news phenomena that occur. The results of the study show that the published information about the new geoculture track tourist destination is the result of media coverage originating from a group of people who organize contemporary tourism events in the Lembang area and its surroundings which contain values of togetherness, preservation of local culture, and arrangement of mountainous natural charm to become economically valuable. The conclusion of this study is that information on the news of the new geoculture track tourist destination has added to the repertoire of tourism in the West Bandung district, although in its journey there are still most of the people around the new geoculture track tourist destination who do not agree with the opening of new tourist destinations that lead to natural exploitation which can damage the harmony between humans and the environment.
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