The empowerment approach becomes the main base of West Bandung Regency Government in the
development of society to welcome the development of industrial estate. Empowerment has the meaning
of generating resources, opportunities, knowledge, and skills to increase capacity in determining the
future. Researchers are interested in conducting initial mapping in advance about environmental
conditions, socio-economic conditions, government policies, responses, and community needs related
to the development of industrial parks. The community empowerment conducted by the working group
working together with the agriculture department, Disperindag, and BPWC and getting full support
from the village of Margalaksana itself. There are many activities conducted by the working group by
utilizing the natural potential that exist in Margalaksana Village. Some potentials of the Community
Empowerment Program in Margalaksana Village: 1) The potency of fish using floating net pond in
Cirata reservoir; 2) The potency of batik; 3) The potency of water hyacinth waste; and 4) The potency of
tourism. Human capital plays a major role in as a modifying factor of community resources in achieving
the success of the empowerment process. Good human capital is characterized by the level of education
that able to provide motivation so as to develop independence in the community.
Keyword(s): Community empowerment, Environmental communication, Natural potential, Social capital, Social potential.