Health promotion is an activity that must be carried out in health workers and health agencies. However, during the pandemic, many health promotion activities cannot be carried out. On the other hand, there are many hoax news circulating on social media, because people prefer social media and television as a source of information. For this reason, health promotion efforts are needed through social media. The purpose of this training activity is to increase understanding of health promotion for health workers, increase understanding of health promotion and its relationship with hospital image, and improve the ability to manage messages on social media for health promotion purposes. This activity is a collaboration of the Lecturer Community Service (PPMD) team and the Padjadjaran University Student Real Work Lecture (KKNM) team. This training presents dr. Imran Agus Nurali, Sp.KO., dr. Nurhidayat, M.Kes., DPDK, and Muhammad Afif as speakers. The results of this training activity, it can be concluded that the understanding of health promotion messages between health promoters and target audiences is still not in line; The existence of health promoters in health institutions is important, because it can be a strategy to increase the positive image of the agency; More intensive training is needed regarding the management of social media belonging to health agencies and message packaging with the aim of health promotion.
Keyword(s): Promosi Kesehatan, Humas Rumah Sakit, Pengelolaan Media Sosial