Corona Virus Disease 19 (COVID-19) is a global crisis that has hit almost all countries in the world. Like a crisis, a strategy is needed to handle it, and this strategy must be carried out quickly and precisely. The effectiveness of choosing a strategy will be tested on the final results where the crisis is ongoing and at the end of the crisis. Crisis experts say that basically a crisis is divided into three stages, namely, pre-crisis, crisis, and post-crisis, and COVID-19 is currently in a crisis stage. The communication strategy chosen in handling this crisis deserves to be careful because COVID-19 is a bet for all countries to show their country’s capacity so that the country’s reputation is well maintained in the eyes of other countries. Media attention around the world, on all countries affected by COVID-19, is a reference for the country’s reputation, and how the country’s ability to compete with other countries in dealing with COVID-19. This research uses a descriptive research method which involves the development of a qualitative coding and coding framework for the media from April to May 2020. The aim is to see how Indonesia is in the eyes of foreign media, so that it will show Indonesia’s reputation in the eyes of the world. The identity and perception of Indonesian outsiders is a benchmark that will be seen from the representation of Indonesia through writings in foreign mass media. The results of the study show that Indonesia’s unfavorable image and reputation, which began with weak public statements made by the Indonesian government, which had an effect on unfavorable perceptions were formed from the reporting in the following months.
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