The following study analyzes the social media strategy of the DPR RI’s Instagram facing the rejection of the Job Creation Bill on social media. The rejection on social media using hashtags #TolakOmnibusLaw Job Creation. The study uses Coombs situational crisis communication theory (SCCT) model as a framework for understanding and suggesting future crisis communication strategies using social media selections. The result from this research shows that the DPR RI’s Instagram is an effective tool for monitoring and engaging public discourse during the #TolakOmnibusLaw Job Creation crisis. This study explores the ideas presented by the DPR RI’s Instagram on 14 April 2020, the first time the Job Creation Bill was discussed until President Joko “Jokowi” Widodo officially signed the Job Creation Bill into Law No. 11 of 2020 on November 2, 2020. From the data collected, this research found 17 posts related to the Job Creation Bill. From the analysis of 17 posts, this study concludes that the dominant strategy from the DPR RI Instagram is denial. Denial strategy with denial tactics based on the SCCT Coombs theory is an effective strategy in facing many hoaxes in the Job Creation Bill’s crisis.
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