The creative industry is one of the most popular industries in Indonesia, which generates substantial revenue. The income of the creative economy sector is based on the 2019 creative economy outlook. The value of economic GDP in 2017, 2018 and 2019, is predicted to be IDR 1,009 trillion, IDR 1,105 trillion, and IDR 1,211 trillion, respectively. Fashion is one of the leading products of the creative economy in West Java Province and ranks first in Indonesia’s number of companies. Distro (distribution store), which engaged in the creative fashion industry sector in Bandung since the 1990s, are dealing with drastic changes due to the disruptive era. Creative industry players must adapt to survive, especially those engaged in the fashion industry. The move to digital marketing, especially digital creative marketing, is a necessity in order to strengthen brands and increase sales.
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