The development of Communication Technology has triggered the transformation of the society’s mindset and behavior related to information seeking. The growth of internet and communication technology advancement such as smartphone, allows people to easily access social media. Understanding this trend, Public Health Office of West Java, Indonesia, focuses on the utilization of social media to socialize the ‘GeMa CerMat’ (Gerakan Masyarakat Cerdas Menggunakan Obat) a program, where people are advocated to be ‘smart’ in consuming pharmaceutical medicines. In this program, The Public Health Office attempts to increase the awareness of the society related to the appropriate and rational use of medicine whilst also trying to increase the knowledge of the society related to the matter. The result of the study shows that the respondents which are participants of the socialization program consider the usage of media platform be a positive aspect. Socialization activities are also conducted using direct face-to-face communication and also using other indirect communication platform. Face-to-face communication were conducted using counseling and seminars, whilst communication through media utilizes pamphlets, social media (Facebook and Instagram), other internet services and radio shows.
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