Makeupuccino is a reseller of beauty and personal care products located in Bandung, West Java. In 2018 the cosmetics and self-care products industry in Indonesia will increase by 20% which will increase competitors with related businesses so Makeupuccino is supported to carry out public relations marketing strategies for customers and increase brand awareness and stimulate sales. The purpose of this study is to describe the marketing strategy of public relations from Makeupuccino in increasing brand awareness. This research uses a qualitative research method using descriptive. The technique of collecting research data is in-depth interviews with the resource person, Makeupuccino owner. The results of the study consider how conducting a Makeupuccino public relations marketing strategy can increase brand awareness and stimulate sales of the products sold by Makeupuccino.
Kata kunci: Marketing Public Relations, Brand Awareness, Makeupuccino, Stimulate Sales