For higher education institutions, reputation is crucial because it has a broad influence. The three best universities in West Sumatra already have PR practitioners using the Internet, especially websites, as a medium of communication that help to shape the reputation. This study aims to evaluate the three websites to see the maximization of resources to ensure easy accessibility to make it easier for audiences to obtain information. This research uses a descriptive quantitative method. The researcher did the evaluation using website evaluation tools, Taw, and aXe analysis tools. Test parameters are based on WCAG 2.0 guidelines. In this study, the researcher has identified several indicators of checking websites that violate the guidelines the most. There are several notes on accessibility problems at a moderate level that must be corrected to increase the level of web access. Then, several parts of the website must be reviewed to be replaced or improved so that they do not have the potential to become an issue on accessibility. After accessibility, privacy protection on websites can also be questioned, so trust in websites will decrease. Website developers must do their best to explain information honestly and responsibly, and interactivity can always be improved.
Kata kunci: Website accessibility, college, online reputation